When a product/service keeps taking a ‘maintainance toll’ on your pocket(‘you’ meaning an ‘enterprise’) but does not respond with  surviving/respectable revenues then it will definitely be a relief for you to kill it off.

Such product/service shutdowns has been occuring regularly such as Yahoo(Mash),Google(Lively) and now Amazon(Alexa web search).

Quite recently,Google announced shutdown of Lively,a virtual world service by Google and now it’s ‘Alexa Web Search’ by Amazon.The reason is quite the same…Dumping off the useless service(low traction,high maintainence,poor revenues)

And it seems a good idea of deprecating a web service showing poor response(after considerable efforts) to cut overall cost to the company rather than laying off staff or cutting employee’s salaries to help survive a doomed service.

That’s why big daddies are doing it first.As predicted earlier,you will come across more such shutdowns of Big Web enterprises.

Prashant Sharma

Prashant Sharma is a Delhi based Entrepreneur who spent most of his college days polishing his marketing skills and went for his first business venture at 19. Having tasted failure in his entrepreneurial debut, he turned a Tech-enthusiast, specializing in web technologies later. Today, he heads AQR8 Media, a Digital Marketing and Technology firm and writes at TechPluto as well. Join him on Google Plus, Twitter and Facebook